Play In Color

The mutli-award winning collaboration between The Sims, Dark & Lovely and Ebonix to expand diversity and representation in gaming.

The collaboration of the century!

Danielle is honoured to announce her collaboration with Dark & Lovely as part of the Play in Color campaign! This campaign has gone on to win multiple awards, including 6 Telly Awards and The 2024 Ad Age Break Out Brands Awards!

This ground-breaking initiative includes an in-game partnership with The Sims and an inspiring documentary produced by Fourth Frame Studios.

Play In Color: The documentary

The documentary is a celebration of Black identity, self-expression, and the power of representation in gaming, beauty, and culture. It explores the intersection of personal style, virtual identity, and real-world confidence—highlighting how hair, beauty, and self-expression play a crucial role in how Black players and creators engage with digital spaces.

Play in color
hair collection

As part of this campaign, Danielle collaborated with Dark & Lovely to create six unique hairstyles, showcasing the stunning range of Dark & Lovely colors in a vibrant celebration of self-expression and representation.

The colours include Poppin' Pink, Reality Red and Virtual Violet, to take your sims tresses to the next level in-game and beyond!

How To Download Mods To Your Game!

If you've never downloaded mods or custom content for your game before, worry not! I'm here to help!

Check out this guide on how to put these hairstyles into your game! It's pretty simple!

Enjoy!